Dmitriy К. Google Ad Expert

10 sources of traffic for a new business

Every novice businessman or a startupper has a question: where to find clients? This article reveals methods for finding customers and ways to advertise your business.

The choice of type of advertising is based on the type of activity. For some businesses "cold" calls will be the most effective, and for others contextual advertising will be the best.

If a businessman does not have a website, then this is a big drawback. The internet needs to know about it. Creating a site may not require a large amount of money, you can do it yourself, paying only for the domain and hosting. Having a website will increase the credibility of the campaign.

Proven ways to get website traffic:

1. Sale advertisements and discount coupons in thematic media. Such coupons will encourage customers to make a purchase faster in order to catch a discount or a gift.

2. Advertising articles in thematic media publications online and offline. Already interested readers will see the selling material and, of course, want to buy something new.

3. Launch ads on the radio. A short video for a huge audience will bring a long-awaited profit. It should be clear and call to action.

4. Internet ads. The most effective service is Google.AdWords. These can be ads and banners on the search engine results or on thematic sites. Contextual advertising will work if you set it up correctly. To do this, you need to study your niche and audience. This kind of advertising gives fast results. Only an interested user will login and make a purchase. You can pay for clicks or impressions.

5. Advertising in social networks will also give a tangible result. Advertisements should be posted in the regions where the business operates. If this is an online store, you can certainly deliver the goods throughout the country. These can be groups of free ads. Or thematic promoted groups, where you can negotiate with the administrator about the paid placement of an advertising post.

6. Email messages. Here you need to collect or acquire a base of prospective buyers. Make a selling text, add your unique selling proposition to it and send it to customers. If everything is done in the right way it will work!

7. Start partnerships with colleagues to sell related products or services. Here it is worth thinking about those goods (services) that may accompany the product of a businessman. For example, a seller of wedding services (decoration) can be offered to purchase flowers. The partner must be at the same level of development as the businessman. And his reputation must be trusted. And, of course, direct competitors should be avoided.

8. Ask customers to recommend you to others. If the recommendation was successful, be sure to thank the person and offer a discount or gift on the next purchase.

9. Placing ads on bulletin boards online and offline. Many interested people visit such public bulletin boards. It is important to distinguish your ad from competitors and prove why the client needs to contact this particular ad.

10. Offline advertising. These can be advertising posters on billboards, in public transport, booklets in public places, flyers that will be distributed for money. The main thing is to present your USP correctly.

These are popular ways in which you can attract a huge number of customers and recoup all advertising costs.

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