Rustam K. Lead Designer

5 Signs it’s Time for a New Website

The digital world is undergoing rapid change, making it challenging at times to stay current. Even if your company may already have a website, you may feel that it doesn't adequately represent your brand, that it doesn't effectively compete with others in your sector, and—most importantly—that it isn't successfully converting online visitors into clients or customers.

The time is now to evaluate your online presence and consider any changes that might be necessary. A new website's redesign and launch are exciting projects, and they will go smoothly with the correct marketing partner.

Is a new website needed? Here are five indicators that it might be time to spend money on a website revamp.

Your Website Isn’t Converting

Your website isn't turning visitors into leads or customers as your first indication that you need a new one. Declaring your company's value proposition explicitly on your website is the first thing you should do to promote conversion. By doing this, you'll improve the chance that a visitor to your website will click through to any further pages and eventually sign up as a client or customer. The conversion funnel refers to the procedures used to convert a website visitor.

A website that encourages conversions should also have calls to action that are simple to understand. Short and compelling calls to action like "download an e-book," "buy now," or "contact us today" should be used in sales material. Simply say what you are asking your potential consumer to accomplish; you don't need to reinvent the wheel. In the end, you need an upgrade if you can't link fresh client leads to your website.

Your Website Isn’t Mobile Optimized

If your present website is not responsively designed and mobile optimized, that is another indication that you need a new one.

People are continuously using their smartphones or tablets to conduct digital research. At least 50% of traffic to our clients' websites come from mobile devices, and that percentage is increasing daily. If your website is not mobile-friendly, many visitors will go right away.

You Have Too Much Text on Your Website

Before they read the crucial section of your tale, potential consumers may leave your website if the front page is overly copy-heavy. Your website should capture and engage viewers "above the scroll," just like a newspaper seeks to maintain the most vital and interesting information "above the fold." Don't rely on your audience to read every word in order to convey your message. Be interesting and direct.

In light of this, it's crucial to have current material on your website. Regularly updated content, such as blogs, case studies, research reports, white papers, or news, gives potential clients the most recent information about you and raises your position in Google search results. It can take some effort to maintain this harmony of clear business claims and calls to action combined with an abundance of high-quality, updated content. If you're unsure of the best course of action for modifying the content balance on your website, Bellrae Marketing offers a team of content professionals who can assist you.

Is Your Website Optimized with the Best Keywords For Your Brand?

Google or a comparable search engine is one of the main sources of website traffic for most websites. Your website is losing out on a lot of potential traffic if it isn't optimized. You could need a search engine optimization assessment if you've seen a decline or stagnation in your traffic.

Function and user experience also affect how Google and other search engines see your website, in addition to having the proper keywords in the right places. Poor user experience (UX) will lower a website's ranking. Therefore, in addition to UX, make sure your site designer has knowledge with SEO.

Your Website Is Saturated with Stock Images

If stock photos make up the majority of your website and social media pages, it may be time for an update. Having genuine, distinctive visuals for your company has been shown to increase engagement. Photos that are genuine and accurately depict who you are tend to connect with customers. Additionally, if your brand justifies it, drone photography and videography can truly raise the bar for how your company is represented online.