Dmitriy К. Google Ad Expert

5 customer questions which a selling site should answer

Sites that sell products are created in a variety of formats, not only landing pages. If all the requirements are fulfilled, multi-pagers in this situation can also demonstrate themselves successfully. A huge website can be a good sales channel in addition to being suitable for informing clients. A website owner must respond to the following five questions in order to accomplish this.

Why is the product better than alternatives on the market?

Write clearly and to the point, without praising yourself and unnecessary exaggerations. Talk about the benefits that are clear in the world of the client. Few people are interested in how many years your product has been on the market and how unique the technology you use is. The main thing that is interesting to the consumer is whether the product will solve his problem or not.

To answer this question, technological data that proves the environmental friendliness of the product or its other characteristics are suitable. Just explain why it is important and considered a plus. The “made according to high standard” format does not mean anything, since most people do not understand what is standard. Describe what this standard or manufacturing technology is good for. Maybe this affects the service life, various options for use and so on. A person should specifically understand what you are better at.

What can your product do?

Show the product in action. The results of using your product will also work. The main thing is to demonstrate what it is used for and how exactly life will improve if the consumer buys it. Examples of work, a before/after content format, or a visual demonstration of a product are best suited for this.

Again, do not forget about the needs of the audience. The site should show that your vacuum cleaner can not just move around the house on wheels, but that it cleans carpets well. Study your customer, determine what he is guided by when buying and work out this motivation.

What do others say about you?

Social proof influences whether people buy from you or not. Various studies show that more than 70% of consumers look for reviews about the product they are interested in before buying. Therefore, so that people do not have to look for them on third-party resources, place some on your site. Or even better, create a separate section where any client can leave feedback. In this case, you will earn even more trust.

It is also worth remembering about professional recognition. What your colleagues in the shop and the industry as a whole say about you also affects the perception of the audience. Any victory in a competition, a speech at a conference or a nomination in some top will increase the loyalty of the target audience to the brand. Therefore, it will also not be superfluous to talk about this on your site.

Can you be trusted?

Today there are a lot of scammers who can steal money or get your contact details in order to sell them to someone in the future. Therefore, it is important for the site to show that you are not a one-day company or a dubious resource, but a serious business.

To do this, post a privacy policy that explains how you continue to work with the contacts you left. Leave links to the brand's active social networks so that the user can appreciate that you are working with the audience, and not just nominally using the sites. Social networks, in turn, should link to your site so as not to raise doubts. Also, if possible, place the legal address of the company and e-mail.

How to buy from you?

This is the most banal question, the answer to which should lead to a sale. On the one hand, we are talking about the availability of contacts. If a person wants to buy, it should be convenient for him to do it literally immediately so call, write to the support chat or click the "Order" button. It is even better when the user has a choice of all options and can use the most convenient one.

On the other hand, you need to answer the question "How can I buy?". Here you describe all the formats of payment, crediting, installments and other conditions of the order. This will help retain some of the users who are not able to pay for the goods in full. This information should also be in a conspicuous place.

Conclusion

These are the most basic questions that a good website should answer. Depending on the product and niche, something will definitely be added, but this is the basis without which the resource will not be able to sell. Make sure your site is clear enough to answer all of the above.

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