Kseniya I. Content Marketing Expert

5 non-obvious ways to find great content ideas

To find great content ideas, put yourself in your client's shoes and try to think like them. Good advice, but it's actually not as easy as it sounds. To understand what customers want, you need to communicate with them and analyze their needs. We've rounded up 5 less-than-obvious sources of content ideas.

1. Job descriptions

Look online for job descriptions that your target audience might be applying for. They reveal the main responsibilities of a specialist, the requirements for him, and on the basis of this, you can get an idea of his needs. This may be a need, for example, for new knowledge, skills, equipment, accessories. With this information, you can create useful content on topics relevant to your audience.

2. Follow the experts in your area on social media

Experts often hold webinars, live broadcasts, share their experience and create a community around them in social networks. Most often this happens on Facebook, but many can be found on Instagram.

Their content is always quite informative and even one big topic can offer you several smaller topics. Read the comments on their posts and you will see what excites your audience, what it lives and is interested in.

3. Dialogues of the sales department with customers

Listen to conversations of your sales department with clients, read chats with consultants. You will immediately see what worries your customers the most and what questions and how they ask. There will definitely be many questions and you can even rank the most popular ones. You can also ask your sales team to ask a series of questions to customers so prepare a list and ask them to ask questions for a while.

Be sure to use the keywords and phrases of customers in the headlines and the text of the article or post itself. So your content will be closer to the client - you will speak the same language with him.

4. Customer service dialogues

Helpdesk conversations are another valuable source of content. Your support specialists are always in touch with customers and have the best idea of ​​what your target audience is most interested in, what problems they have, and how they are looking for a solution now. You can offer them a new solution in your useful content or an unexpected way to use the content. It's great if you can set up automatic retrieval of information from chats as modern CRM systems can often help with this.

5. Webinars of competitors, experts and your own webinars

Before webinars, their creators often conduct surveys and if you organize your own webinar, then you can send the right questions to future participants. If you are participating in an expert or competitor webinar, you will also hear a lot of questions there and you can use them to prepare your content.

Sum it up

These 5 ways will help you create unique content and move away from the standard questions of the same type that are used most often. Your target audience will receive interesting information and will soon turn to your resource more and more often, in anticipation of interesting content.

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