Kseniya I. Content Marketing Expert

5 tips for creating amazing marketing videos for social media platforms

Video content is perhaps the best way to increase your social media presence. If you use video correctly, at least. This article provides a short list of effective videos that will draw attention to your chosen social platform.

On social media, you do a lot more than just share memes, follow celebrities and influencers, and engage in heated discussions with your peers. Today, people also use these platforms to compare products, discover new brands, and take advantage of special promotions and offers.

Social media provides a huge opportunity for marketers and businesses to expand their online presence because they are interactive and easy to use.

Now, there are many types of content that you can start using to increase your social engagement, but there is little that can match the results of video content.

Due to their versatile nature, experienced video companies and brands are constantly working together to develop all sorts of new campaigns – whether it be promoting a product, addressing customer issues, or simply telling a compelling story in a way no other company has done before.

Short and engaging content

When you're designing your video content, it's important to keep in mind that your video will compete with all kinds of social media entertainment content. If you want someone to spend time looking at your article, you have to offer them something better than interacting with other users, reading the news and, yes, watching other company videos or funny cat clips.

For this reason, it's very important to try and create short videos that deliver your message while keeping your audience engaged.

In a couple of minutes (sometimes in just a few seconds!), you should be able to convey your message clearly and give concise and useful information to your audience.

Avoid trying to do everything in one video. Take it one step at a time and try implementing a video-based inbound marketing strategy. Where your goal is not to raise awareness and promote your product at the same time. Rather, use each video as part of a larger story, with its own unique message to deliver.

No links to other platforms

Social media is all about user experience. People use Facebook, Instagram and Twitter because they want to know what others are saying and doing in those communities and not anywhere else! So if you want them to watch your video, you need to make sure they can do so as long as they stay on the platform.

That's why it's not very convenient to just link to your YouTube channel and end there. Instead, take the time to edit and upload your videos to the platform you use to distribute them. In this way, you will make everything much easier for your users, who do not have to take an extra step to see your content, improving the number of views.

This practice will also help you take advantage of these platforms' algorithms as they are calibrated in favor of their own content. Make an effort to upload your videos directly and you will see your social visibility and engagement increase.

Live video vs Animation

So far, we have been talking about video content in general. But a given style may be more appropriate for certain types of videos than others.

And which one is better? It often depends on your specific marketing and communication goals.

Live video is great for reaching your audience directly by showing them the human face of your brand. You can rely on them to answer questions from your followers and announce amazing news. Plus, live-action is perfect for showing off the human side of your company or day-to-day process.

Animation is ideal for conveying a lot of information or complex messages to your audience using compelling stories and characters. With styles like whiteboard animations, motion graphics, and how-tos, you can guide your followers through some of the key processes and concepts associated with your brand, all the while keeping them entertained with beautiful color palettes and dynamic visuals!

The importance of captions

People use Instagram and Facebook in a variety of contexts: at home, in a taxi, in line at the supermarket, or even during business meetings. Most social platforms have adapted to this which is why, for some time, the video immediately automatically plays muted.

Thus, the most important tip for social media video production is to always add captions to your videos so that your audience can easily get your message in any situation. This way you can make your content easy to interact with without the need for audio.

When subtitling your videos, make readability a priority: add a maximum of two lines per video frame, and use colors and fonts that won't fade into the background.

Video branding method

Your video marketing strategy is not complete until all elements of your video and social channel are fully customized to express your brand identity. Your goal is to create a cohesive brand design that will help your audience recognize your content as unique to your company.

There are certain key areas where you can add elements of your brand to create an iconic identity. Some of them include:

- Adding your brand's color palette to decorations, fonts and symbols in your videos.

- Including logos, slogans, and CTAs specific to your brand in the video, being careful not to make them too intrusive.

- Designing custom thumbnails that combine the aesthetics of your profile or channel into a cohesive and distinctive style.

- Finally, create a profile photo and banner (in the case of Facebook, YouTube, and Twitter) that matches your brand colors and clearly identifies it.

So if you plan to launch your first social video marketing campaign follow the tips we gave above in order to relieve stress and succeed.

To achieve your advertising goals, you need to make a good strategy and develop a project plan that makes it more manageable.

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