Rustam K. Lead Designer

5 tips to make pop-ups on your site less irritating

Today, almost every website has a lot of pop-ups. They may contain advertising or simply inform people about something. But due to their incorrect and inappropriate use, such pop-ups have become annoying for users. In this article, we will tell you what a pop-up window should look like so as not to piss off a person on the site.

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We have a well-established habit that the pop-up window must be rectangular. In fact, it can be done in any format: rounded corners, abstract form, concrete visualization of the subject, and so on. This alone will be enough to attract the user's attention and interest without annoying.

Also, don't forget the importance of colors. Try not to use bright colors that will hit the user's eyes. Pastel colors are quite suitable for this instrument. You don't have to compete for a person's attention like you do on social media, so calm colors work best and cause less resentment.

Don't hide the window close button

The strongest thing that can infuriate in the opened window is the impossibility of closing it. Some even use a sneaky trick and remove the ability to close the pop-up without filling out the form. Just such aspects influenced the dislike for this instrument.

Make the window's close button obvious. Using a barely noticeable cross in the corner is also not entirely fair to the user. He may have poor eyesight or not enough powers of observation to notice it at all. In this case, the site will be simply closed.

Use an unobtrusive format

The other worst feature of pop-ups is the complete shutdown of all other information on the site. This technique is acceptable only in cases where the site sells a paid subscription and hides some of the content for those who have not yet purchased it. In other cases, it brings nothing but irritation.

The user can be completely immersed in the site and familiarity with the product, but then he is sharply distracted by unsolicited information. Thus, in a sense, you break into the comfortable environment of a person. Because of this, he can just freak out and go to another site.

The pop-up window can be made less intrusive. Don't darken the site's background, use a subtle pop-up effect, and don't make it half the size of the screen. Otherwise, it will look like an inappropriate advertisement.

Do not change window design

Pop-up should be visually combined with the design of the entire site. Do not reshape it, as it is an advertising tool. Also, do not add large accent graphic elements like arrows and the like. It will look like too much of an attempt to sell, and users don't like that.

Make text readable

Do not try to fit all the information about a promotion or other activity into a small window. Make a thesis and capacious text that will display in a readable font. There is no need to be too creative in this case. Letters should display well on any screen and be easy to read.

Outcome

Our tips will help you stop annoying your audience with pop-ups. The main thing to remember is the relevance of such a window and the content at which moment it appears. If all this is taken into account, then this tool will only work for the benefit of the business.

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