George S. SEO Expert

6 ways to increase website traffic

When you start your online business for the first time, it is not clear how to increase your website traffic. No matter how hard you try, there is a feeling that you don’t have any results. You spend money on advertising, but it does not work.

In this article we will share 6 tips on how to increase traffic to your website

- Collaborate with influencers and bloggers;

- Create posts on forums;

- Engage in content marketing;

- Make challenges and giveaways;

- Do interviews with influencers;

- Make publications on the third-party local resources.

Become an influencer’s partner

Influencers are the center of online marketing. They usually have a large and devoted audience. In addition, they can bring a lot of targeted and loyal traffic to the site. You can organize free collabo. But keep in mind, if the influencer is a very famous person, then the free option is unlikely to work.

An influencer is a person who has an influence over a large group of people. Influencers are celebrities, government officials, journalists or bloggers. Each of them has a different scope and different capabilities. But they are similar in one thing - influencers know how to quickly increase website traffic.

When choosing influencers, pay attention to those:

- Who are ideally suited to your products, and not to the products of a competitor;

- Who has a large engaged audience in social networks;

- Who has a large database of contacts for mailing;

- Who has a website or blog with a high domain authority.

Once you have chosen 3 to 5 influencers to collab with, you need to start building relationships with them. Follow them on social networks and communicate:

- Like their posts and share them;

- Leave funny and interesting comments under their posts;

- Mention them in your blog.

As soon as you become familiar with the influencer, and he or she remembers you, suggest collaboration.

Comment on forums or communities

Your activity on thematic sites will help to increase website traffic from search engines. Here we will talk about forums, groups and communities that are popular in the English-speaking world. If you work globally, this paragraph is for you, but if your business is local just skip this.

Global forums and communities:

Reddit

Reddit is a social news platform where registered users can post links to any information they like on the Internet. This community has rather strict commentators, which can scare off inexperienced users. But don't be afraid. To earn a favorable attitude towards yourself follow our tips.

How to increase website traffic with Reddit:

Be as honest as possible. Reddit users are quick to guess if you're lying.

Post only high-quality content. If you're sharing a link to a post or a landing page, make sure the content is unique, interesting, or entertaining. Also check out the Trending section to get an idea of ​​what might attract users.

Make sure you comment in relevant groups: if you post information about puppy products in the book lovers community, you'll get banned quickly.

Groups on LinkedIn

Groups on LinkedIn are a great way to drive more traffic to your website because most of them are active and have tens or even hundreds of members.

How to quickly increase website traffic through LinkedIn Groups:

Join as many groups as possible. You can join up to 99 groups.

Try to find highly relevant groups. For example, if you're selling headphones, broaden your search to join tech and music fan groups.

Don't just post about your products. People hate spam. They joined the group to communicate but not to see the next version of your store. Benefit people and write posts about other people's products and post useful blog posts.

Facebook groups

Groups on Facebook have the same idea and algorithms as those on Reddit and LinkedIn. The difference is that Facebook groups make it much easier for you to connect with people. You can message people directly and promote your content and products.

Quora

Quora is a great tool for answering anyone's questions about anything. You can also ask your own questions, but this will not bring you traffic.

How to increase your website traffic using Quora:

Search for questions in your niche. Answer these questions as thoroughly as you can and include a link to your product/website in your answer. Include a link if it appropriately complements the answer, otherwise it will be considered as spam.

Content Marketing

Use content to promote your business. The easiest way is to start blogging on your website. In addition, you can write guest posts on relevant sites.

How to increase website traffic with a blog?

Search and insert keywords into posts so that traffic from the search goes to the blog;

Build a regular schedule of posts - for example, once a week;

Make a list of ideas to sketch out a content plan;

If you are going to devote time to blogging, we recommend that you start by searching for keywords. A lot of blog traffic comes from search engines, so it's worth learning how to get higher rank using the right keywords.

Write guest posts on relevant websites

Guest posting is when you write content on another person's blog under your own authorship.

How does guest blogging increase website traffic?

Get backlinks from sites with high domain authority. This increases the position of the site in search engines, which means it brings more traffic;

Getting traffic to the site when someone clicks on links from posts;

Build authority in your field by posting on well-known blogs.

Engage in content syndication

Content syndication is when you allow your content to be re-published by a third party website. You can get traffic from these sites, backlinks for SEO and earn credibility.

How to increase site traffic by publishing content on other sites:

Wait at least 2 weeks after publishing an article on your website before re-publishing it. This gives search engines time to index the content and give you a relevant position in the rankings.

Include the canonical link in the original content. This will tell search engines which link to rank first.

Host a challenge or giveaway

A challenge will help quickly increase site traffic. Challenges and giveaways bring short-term traffic. But in order for traffic to return, you need to properly conduct these events:

Set a clear goal - to attract traffic, grow the number of subscribers in social networks, and get visitors’ emails.

Come up with the mechanics of the competition. Provide a good prize for example, cash, free stuff, travel. When you have decided on the goal, mechanics and prize, move on to promotion:

1. Start promoting

Contact influencers for help in promotion; Send an email to your customer base about the challenge; Share the challenge on social networks for several times; Promote the contest on your home page.

2. Engage the winners

When you have a winner, announce the name to everyone, show it on your website, and take a photo with a winner if you can. When you give so much attention to the winner, it motivates them to keep entering the challenges and also to tell others about it.

Interview with influencers

Interviews with influencers will not give you an instant traffic boost. This strategy is not short term. It is rather for building long-term relationships with key influencers to work with you.

When you're looking for influencers to interview, keep two things in mind:

They should be well versed in your field and be known among your audience; They share their interviews on social networks.

Once you have identified the right candidates, contact them and discuss the possibility of an interview.

Publish in local mass media

Publishing in local media can be an easy way to increase website traffic and advertising. Local newspapers and online publications are always looking for local businesses to publish. It is much easier to get into such media than into national newspaper

1. Make a list of local media: newspapers, radio stations, TV channels and websites.

2. Get the contacts of the right people: go to their website, connect with them on Linkedin, call them

3. When you contact them, don't be surprised that only few of them will call you back. Feel free to send one or two reminders. Wait about 5 days before sending a second letter.

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