Kseniya I. Content Marketing Expert

6 ways to use masks to promote your business or blog

The more opportunities appear to create interactive effects, the more diverse the ways of promotion with their help. Consider real examples that you can adapt to your brand and goals.

Branded masks for drawing attention to the company

Branded masks contain the name or logo of the company, the color scheme associated with the brand, the image of the mascot or product - elements that will allow users to determine whether the mask belongs to a particular business.

Goal: draw attention to the brand, once again remind potential customers about yourself, indicate the attitude to social / public / environmental issues, inform about a new product or product line.

In order for such masks to fulfill their purpose - to convey your message to the widest possible audience - you should take care of the originality of the idea, the quality of execution and promotion, for example, for a viral effect, you need an initial impulse.

Challenges and activities for increasing the audience of the account

One of the most common ways to use masks for promotion is to make challenges.

Approximate mechanics: Create a mask, place it in the catalog and inform your subscribers about it.

Launch a game, contest, challenge with a mask, your subscribers must post a Story with your mask and a link to your account. Variations are possible here - Stories on a specific topic, in a specific location, etc.

In order for as many users as possible to participate in the activity, think over the competitive moment and the reward for the winners.

Purpose: increase the number of subscribers and the active audience of the account.

If the activity is really interesting, and the reward is attractive, people will willingly make Stories with your mask, thereby spreading it and information about your account. By making a subscription to an account one of the conditions, you can increase the growth of subscribers.

It is worth remembering that often not the target audience comes for original masks, but collectors of cool things. Therefore, the effect must be created based on the brand identity.

Product masks in advertising to increase sales

This method was used even before Instagram made Spark AR Studio available to everyone. Suitable for companies that manufacture and sell products such as cosmetics, accessories, clothing, shoes, furniture and household items, etc.

Approximate mechanics: Create a mask with which the user can "try on" your product - for example, glasses for a selfie or a floor lamp in a room.

You launch an advertising campaign on Facebook and Instagram with an offer to see how the product will look on the user or in the interior.

Having “tried on” the product, the user can follow the link to get into your account, learn more and buy that product.

Goal: direct sales. The mechanics are quite complex, and the quality of the mask is of great importance here. You offer a person a virtual "fitting" so it is important that the result on the screen be realistic. It is necessary not only to make a good model of the product, but also to ensure a clear behavior of the object in augmented reality, so that the glasses fit you, and the cabinet stands on the floor, and does not float in the air.

Creating masks as earnings for designers

Along with the number of masks in the catalog, the demand for them is also growing. Not all companies have the time and/or in-house resources to make a mask on their own. With design and 3D modeling skills, you can quickly master Spark AR Studio and add mask development to your portfolio of services.

Goal: sales and revenue growth. Both companies and bloggers, creative teams and media personalities can become clients, for whom this method of promotion and attracting subscribers is also suitable.

Advertising other people's masks as earnings for bloggers

As we said above, in order for the mask to become viral, as many people as possible should see it. Influencers can help here. If you are a blogger, you can apply to those who develop masks with your offer.

Goal: for a blogger is to earn and show subscribers a new interesting mask. In general, for experienced bloggers, there is nothing new here, it’s the same advertising Stories, only with a mask.

AR games as earnings for ordinary users

By the way, not only brands, bloggers and stores can make money on masks but also ordinary users. Of course, these are all one-time actions, but there are precedents. So a well-known entrepreneur and video blogger released a mask in the format of an AR game, playing which his subscribers received real money (100$) essence.

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