Kseniya I. Content Marketing Expert

7 reasons to buy advertising from bloggers

To make an advertising integration effective and to pay off investments, you need to prepare your account or website to receive traffic.

Check and fine-tune the content output before and during the blogger integration.

Formulate a USP or describe your benefits. Visitors who first look at your site or social network account should clearly understand what benefits your offer promises them or what problems/needs you are ready to solve for them. The buying process should be easy and convenient. Do you have information about the features of your product? Is it unique? Is it cheaper than the competition? Qualitative?

1. The power of an idol's personal recommendation certainly has a positive effect on consumer trust and loyalty.

2. The ability to get feedback in the comments from blogger subscribers, that is, from your target audience as well.

3. Lack of fixed prices, in the blogger market, both cheap and expensive offers are available to businesses. The choice is made on the basis of the budget and based on the statistics of the influencer so you can pre-calculate the cost of coverage.

4. Advertising with bloggers allows you to expand your profile visitor base on Instagram there will surely be many accounts that you would not find using the target. Targeted advertising on Facebook and Instagram finds users based on their interests with insufficient quality, according to experts.

5. Opportunity to study the values of the influencer in advance during the preliminary analysis of the account, whether the values of the blogger correspond to the brand's mission.

6. Influencer marketing is most suitable for native advertising with proper text development.

7. Well-designed collaborations allow you to work through the pain points of the audience and make your product in demand.

Why don’t promo posts always work and investments in influencer marketing pay off? Marketers, entrepreneurs, and texters often neglect the stage of preliminary preparation for placement as they do not study bloggers for the presence of a target audience and do not analyze their profiles on social networks. Read our article where we give tips for finding and analyzing bloggers profiles.

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