Developments in SEO: Artificial Intelligence, Voice Search, and More
Search engine optimization (SEO) is a constantly evolving field, with new developments and updates happening all the time. In recent years, there have been several major changes to the way SEO works, and these changes are only set to continue as technology continues to advance. Here are some of the most exciting new developments in the world of SEO that businesses and marketers should be aware of.
1. Artificial Intelligence (AI)
One of the biggest changes in SEO in recent years has been the increasing use of artificial intelligence (AI) and machine learning. Google, for example, has been using AI to better understand the intent behind queries and to provide more relevant results. This means that SEO strategies will need to focus on understanding user intent and providing useful and relevant content that answers users' questions.
2. Voice Search
As more and more people are using voice assistants like Siri and Alexa to search the internet, SEO strategies will need to adapt to this new way of searching. Voice search queries tend to be longer and more natural-sounding than typed queries, so it's important to optimize for long-tail keywords and to ensure that your website is mobile-friendly.
3. Structured Data
Structured data, also known as schema markup, is a way of providing additional information to search engines about the content on your website. This can include information about products, events, and even reviews. By using structured data, you can help search engines understand the content on your website better and make it more likely to appear in relevant search results.
4. Featured Snippets
A Featured Snippet is a summary of an answer to a user's query, that appears at the top of the search results. Google will select a result from a webpage, to answer the user's query directly in the search results, this is becoming increasingly common and can drive a lot of traffic to a website. To optimize for featured snippets, it's important to ensure that your content is clear, concise, and easy to understand.
5. Technical SEO
Technical SEO is all about making sure that your website is optimized for search engines to crawl and index your website. This includes things like site speed, mobile-friendliness, and the use of HTTPS. While technical SEO may not be the most exciting aspect of SEO, it's essential for ensuring that your website is visible to search engines and can rank well in search results.
In conclusion, SEO is a constantly evolving field and businesses and marketers will need to stay up-to-date with these new developments in order to remain competitive. Artificial intelligence, voice search, structured data, featured snippets and technical SEO are some of the areas that should be prioritized in order to improve visibility and search rankings.