Rustam K. Lead Designer

Has Website Design Become a Commodity?

Everyone has seen the TV commercials offering free bespoke website design for your company. Does this indicate that the era of high-quality, custom-built commercial websites is over? The ability to launch your business online for free appears quite appealing. Why would you want to invest good money on a website?

If you solely see the cost of maintaining your company website as an expense, you should shop around to find the best offer. In this case, you would treat the website as a commodity and base your purchasing decision solely on price rather than quality.

Racing Comparison

Contrary to popular belief, business and racing share many similarities. Being quick and nimble will help you keep one step ahead of the competition in business. Would you think about racing against Formula One race cars in your family's Prius?

Of course not, you'd need a specially made race car with an engine that was painstakingly crafted, blueprinted, and built to compete with other high-performance vehicles. With regard to business website design, the same is true.

Commercial Website Marketing

Your marketing approach should include your website. The money you invest in marketing your company should pay off. It is important to establish and incorporate a conversion strategy that will turn interested visitors into delighted customers.

Lead Generation: The great majority of business websites are designed to provide fresh leads and inquiries for their clients. You must expertly persuade a website visitor looking for an answer or a place to buy that you are the greatest and most reliable solution to their problem. You must first recognize their need before giving them a simple course of action. Inspiring them to call and strategically placing your phone number could do this.

Visitors to your website: How will they locate it? According to Netcraft, there are over 857 million websites online. Websites must be built to be properly indexed and ranked by Google. This is not by chance. Using keywords on your website helps Google understand what you do and where you do it. By using traffic techniques in your design, you can rapidly position your website so that users can locate it with ease.

Spend as little money as you can if you think of website design as an expense. You should hire a skilled digital marketer if you see your website as a tool to attract new, valuable clients and boost sales.