Kseniya I. Content Marketing Expert

TikTok as a Revenue Engine

Last call for brands to go vertical – the time is now to adapt to an all-Reels and all-TikTok strategy. Why? Analyzing Black Friday/Cyber Monday data derived from Dunlimited proprietary platform, nova, TikTok’s CPMs stood at -53% lower than the Meta CPM, while brands increased spend by +170% YoY. For some industries, like fashion and beauty, sales conversions on TikTok are up to six times higher compared to other industries.

Others are noticing the selling power of a TikTok feed, too. So expect more mobile e-comm platforms to mimic the TikTok scroll format. For example, Amazon’s testing a TikTok-style feed called Inspire. Start thinking about how to incorporate the endless video scroll into your social (and sales) strategy.

How to get started with TikTok? Consistency drives followers and ultimately, sales. Build a content calendar and stick to a regular cadence. Work with quality creators that align with your brand and the lifestyle of your audience. You don’t need to shell out big bucks for TikTok stars, either. Sometimes the best ROI comes from thoughtful partnerships with smaller creators that live and breathe your brand.

Inspire Community Building

Think like comments and responding to direct messages (DMs) is all it takes to develop community on social media? That's crucial, but it's time to go past encounters and adopt a more strategic mindset. Creator collaborations are a component of this as well because they encourage fruitful interaction amongst your fans. Think Facebook Groups, Close Friends activations for your most devoted followers, using (and rewarding) user-generated content, to name a few. A well-rounded community activation strategy is proactive and built on a value-exchange.

Optimize Social E-Commerce Journeys

Maintain social e-commerce journey optimization, especially when bringing in and keeping younger consumers. The most savvy generation on social media is Gen Z. They are aware of where to look for the goods they need and how to get the greatest deals. Gen Z is fast to make impulse purchases of goods after seeing them on TikTok, especially with buy now/pay later options like Afterpay or Klarna. What are you doing to make social shopping frictionless is a question you should ask yourself. Here are some tactics to take into account:

If you offer buy now/pay later options, make sure to communicate about them prominently both on organic and paid content, as well as on your site.

Amazon Prime has set the expectation for speedy shipping and free returns. Upgrade your shipping policies to match Amazon’s as closely as possible.

Consider making your products available to buy directly on social platforms like Instagram and Tik tok. Both are investing in end-to-end commerce to match the growing need for seamless transactions.

Finally, contact us if you need assistance with your paid or organic social media marketing. With hundreds of brands on our client list, we have a good understanding of how to use social media to increase brand recognition and income.