Dmitriy К. Google Ad Expert

Tips For Better Sales and Marketing Alignment

In the past, there has always been conflict between sales and marketing. But it's more crucial than ever in the modern world to combine the two teams in order to develop more effective, targeted sales and marketing strategies.

Here are 4 suggestions for bringing the two sides together to form a strong team effort:

Aligning your goals

The two departments must be pursuing the same goals in order for sales and marketing to effectively collaborate. Therefore, setting some shared goals will aid in directing the thoughts and efforts of the two teams in the same direction. The financial target, where growing the company's revenue is a shared goal of the sales and marketing teams, is one that is best achieved when they are working together. The type of customer you both aim for is another shared goal. If the sales staff targets one buying persona and the marketing team another, it is much less effective.

Accept Responsibility

Clarifying who is in charge of what across the whole lead lifecycle is crucial for achieving sales and marketing alignment. The lead lifecycle provides a roadmap, but each milestone still requires work from one team, possibly both, or both teams. When two teams come together, it's simple to pass the buck, so outlining roles and holding people accountable for them helps give the team's combined efforts some structure.

Provide Interchange Training

Despite having very similar objectives, the work that the sales and marketing teams conduct often overlaps. In order to get members of the sales and marketing teams up to speed on how the other team operates, it may be helpful to provide some insight or even crossover training. They will be able to contribute more ideas and successfully combine their efforts if they have a deeper understanding.

Regularly convene joint team meetings

The key to successful collaboration is effective communication. Knowing what is expected of them, what the other team is working on, and how this affects their work is crucial for both sales and marketing. The appointment of a joint team head of operations to facilitate these meetings and bring the two parties together might also be advantageous. The gap between the two teams can be closed by selecting a team member from each team who is cooperative and receptive to the alignment.