George S. SEO Expert

Black hat SEO tactics

To date, many ways to promote Internet resources have been developed and put into practice. However, not all methods are equally useful. There are so-called "black hat" techniques of site optimization that allow you to achieve results in the shortest possible time, but at the same time expose the promoted resource to a high risk of sanctions from search engines up to a ban or even an exclusion from indexing.

So, the search promotion of web resources using black hat tactics is a set of aggressive or hidden optimization methods that promote the resource, focusing only on search engines, without taking into account the needs of Internet users and website visitors. Such methods are often used by companies that want to show the customer a quick result. It is getting quick results that makes the black hat tactics of promotion so popular. However, it is very often forgotten that sooner or later the vast majority of sites promoted by illegal methods fly out of the search results.

More about the black hat tactics

Hidden or invisible text is the most well-known method of illegal website promotion. We are talking about the text that search engines see, but it’s invisible for the website visitors. This method can be implemented in several ways. You can, for example, write white text on a white background or in a font close to zero. Thus, the search engines are imposed with the specified keywords to increase the ranking in the search results, to attract visitors to the website.

Another method that can be conditionally attributed to black hat techniques is the glut of texts with keywords. Why conditionally? Because many novice optimizers or those who carry out independent website promotion for the first time often simply do not know about the optimal percentage of the ratio of keywords to the rest of the text and this is no more than 7%. However, ignorance of the law is no excuse.

It is also worth highlighting among the black hat tactics the creation of site pages for the sole purpose of raising the rating of the resource in search engines. The content of such pages is fundamentally different from the content of the site itself, this is done just to increase traffic.

The above methods are different, but united by one thing - they do not "care" at all about making the website useful and interesting for visitors. And it goes without saying that PSs are constantly developing new ones, improving old methods for finding such “unclean” sites, subjecting them to various sanctions, up to exclusion from indexing.

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