George S. SEO Expert

Can you do online SEO marketing yourself?

When it comes to SEO, there are many moving parts. As we mentioned earlier, there is both on-site and off-site SEO, and both of them play a huge role in the success of your campaign. One person can handle a SEO campaign, but be prepared to put in a lot of effort to see the results you want.

SEO is not a "set it and forget it" strategy, rather you must meet many of the requirements of this strategy. What do we mean? Read on to learn how to keep up with your SEO campaign and plan a successful SEO strategy.

1. Continuous keyword research.

Keywords are the backbone of any SEO campaign as they are the building blocks of content. Finding the right keywords is very important because they determine what content you write and what rank Google gives you.

For example, if you select keywords that have high competition and high search volume, it is unlikely that you will rank for that keyword. However, if you choose keywords with high search volume and low competition, you will have a better chance of ranking.

These little nuances are the details that will make your keyword research worthwhile. Don't forget that you need to constantly create fresh content to ensure your website ranks in the search results, and persistent content means constant keyword research.

2. Create consistent content.

The more good quality and versatile content you create the better. For example, blogs are great for SEO because they provide a constant stream of fresh content that Google loves. However, long content of 2,000 words or more is also a great way to rank in Google.

When you write in detail about a topic in a lengthy article, you are showing Google that you know a lot about the topic. As a rule, the more information you write, the more value you will bring to users, which is also approved by Google.

You'll also want to make sure your content engages users by adding rich media like custom images, videos, and infographics. This can help separate your content and keep users on your website much longer. What's more, it can create a more enjoyable experience for your website visitors.

3. Constant monitoring.

When you implement a strategy on your website, tracking its success is very important, and SEO is no exception to the rule.

When you choose an ongoing strategy like SEO, you need to keep an eye on it all the time to make sure it's working properly. This makes it absolutely essential that you have a way to track the success of your content, and you do this often. The information you get from analyzing your content can help you fine-tune your campaign to ensure its success.

These three initiatives are just the tip of the SEO iceberg. Many other initiatives are needed to ensure success, such as link building, managing and linking to social profiles, creating effective titles and meta tags, and more.

While you can take care of your online SEO marketing yourself, we usually suggest that you hire the best SEO agency to do the job. When you outsource your SEO campaign to a professional, you are guaranteed results.

Not to mention, search engine optimization takes a lot of time, and unless your team has someone already trained in SEO, it will take time.

You will have to spend time teaching your new (or current) SEO employee what the campaign needs and all the nuances it brings. You will have to pay for many of the tools needed to run a successful campaign, and you will also have to add a new employee to your payroll.

When you hire a SEO company, there is nothing to worry about. Agencies are made up of seasoned professionals in the industry and you can rest assured that your campaign is in good hands.

By the way, did you know that WebFX has over 200 marketing professionals working on SEO campaigns just like yours?

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