George S. SEO Expert

How to attract organic traffic to your personal blog

Creating your own blog can be compared to opening a full-fledged media. For its effective work, you will have to think over a promotion strategy, set up content distribution, organize the creation of materials, and much more. In this article, we will tell you how to get visitors to your blog without an advertising budget.

Keywords and SEO

Most organic traffic comes from SEO. This may even happen periodically when the topic of certain articles pops up in the media space. To do this, it is important to optimize the text for search engines so that they can find it and show it higher in the search results.

Earlier, to get to the top of search engines, it was enough to write an unreadable text with a lot of keywords and distribute garbage links to the article, but now everything is not so simple. Keywords are still important, but the article should also be useful to the reader, optimized for different devices, have images in it, and meet a number of Google requirements.

Guest postings

We are talking about articles that are posted on third-party sites. For example, Reddit or Medium.

On all these sites, you can publish your material without prior approval of the editors and place a link to your blog in it. These may be repetitions of articles already written, but unique publications made specifically for guest posting work best. Determine the interests of the audience, read the site rules and share useful or interesting text. The main thing here is not to dazzle it with links to the blog. One or two, which will look appropriate in the article, will be enough for material up to 5 thousand characters.

Competitor analytics

It can be argued that conditional surveillance of competitors will not help attract traffic. Directly it will. From this, the audience will not run to your resource. But if you look at how the kitchen of other blogs is arranged, you can improve yours. This applies to both brands and personal spaces.

If you analyze competitors and look at their communication with the audience, you can draw useful conclusions:

- What mistakes were made by the competitor and why?

- How to avoid these mistakes?

- How to communicate with the audience and how not to do it?

- What tools do they use?

Having determined all this, a clearer picture of the development of the blog will appear. You will know the solution to possible problems, improve what the audience lacks on the sites of competitors and will be able to determine your unique specifics.

Internal linking

In our articles, we often link to other articles from the blog. This is called internal linking. This is how you pull the reader into your resource. He came for an answer to one question, but thanks to the relevant references to other materials, he learned even more and spent more time on the site. And this is good, both for individual articles and for the entire site as a whole, since the time spent on the site affects SEO promotion.

Social networks

Although social networks themselves are difficult with organic traffic, it is still possible to attract attention to your blog. For example, your useful post will be reposted by a popular thematic group. All this is free traffic that you will receive for the very fact of publishing quality material.

Also, social networks will act as a loop of consumption of your blog. It looks like this: a person enters a query into a search engine, gets to your site, reads an article and is satisfied, sees links to social networks, subscribes to a convenient one, and then follows the blog from the news feed.

Outcome

Organic traffic requires a serious approach to content and spending time on its optimization and free distribution. Do not forget about regular posting of materials and meeting the needs of the right audience. All this together will help you increase the number of free attracted users.

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