George S. SEO Expert

How to choose the best SEO expert

Every website owner wants to promote his website to get more profits than at the current level and to stand out from the competitors. For this purpose you need to choose a SEO expert, a freelancer or even a company that can bring your site to the top 10 with the help of their professional skills.

Tips that will help you choose a good SEO expert

Today the SEO industry is quite developed. This has led to the fact that among the mass of all the individual performers and entire companies it is quite difficult to identify true professionals. Many specialists manage to steal from a client, taking advantage of his little knowledge in this area. To avoid such situations, it is advisable to learn how to check the SEO. Now we are going to share some expert tips on this matter:

"Probe the ground. Try to find out in advance all possible information about the expert you want to hire. Look for feedback from his clients.

Find out what sites he was promoting before and check their positions. If they are really in high positions, then you can work with this SEO optimizer.

Analyze the information provided by a candidate. If he is praising himself in every way, promises to do the job quickly and cheaply, most likely he is trying to deceive you. You should refuse the services of such an "expert" right away, otherwise you will simply lose your money and precious time.

Ask him to present a promotion strategy for your project. How to check the SEO expert by this criterion? Easy peasy! If he starts with a general theory about the frequency of requests, feel free to leave him. A real professional will first bother to learn all about the products or services that you offer, as well as which of them bring the most money. And only after that will he plan your future promotion.

Gather information about the website or other online resources of the SEO candidate. If he can't even promote his own resource, do not expect that he will be able to do it with your site.

Negotiate in advance about the budget that you should expect to perform quality optimization. Find out whether this amount includes filling the site with text content. If so, you will be cheated again and you will not get any results. The reason is that quality promotion will require a lot of texts, for which you will have to pay separately. You should pay only for optimization service. Only in this case, you can control the amount of content and hope for the faithful executor of his duties.

Before you choose a SEO expert, ask whether he is going to use your site to promote your own resource. In other words - whether it is planned to place a link to his site on the pages of yours.

Check the list of the guarantees, provided by the chosen SEO expert (if they exist at all). For example, whether there will be some monetary compensation if your site gets blacklisted by search engines.

How to choose a SEO company?

Some customers feel more comfortable when they have an entire company working for them, rather than an individual. Unfortunately, this is not an indicator. Of course, in this case, the probability to meet non-professionals is lower, but this does not give a 100% guarantee. Therefore, before choosing a SEO company it is worth analyzing it, using the same criteria that apply when selecting an individual SEO expert.

Common mistakes that customers make when working with SEO experts

Forcing the SEO expert to promote their website for the wrong queries. Some believe that if they pay money, then they can dictate their own rules. Most often this leads to very poor results, the responsibility for which, ultimately, however, is still placed on the selected expert.

Lack of trust. If you manage to choose a high-class SEO expert, you will have to rely entirely on his professional skills.

Let the promotion on their own. Do not watch how the expert performs the work they agreed to. If you are "lucky" to choose a SEO specialist who does not work well, it is better to refuse his services until it’s not too late.

They want to perform work that was not included in the agreed budget. If the expert agrees to this, the result of work will be definitely dissatisfying. Since no one wants to work for free.

And finally, do not forget about the ultimate goal for which you need to choose a SEO expert. You are not interested in increasing the ranking of your website, but in attracting visitors to it, in particular potential customers. By the increased number of purchases and orders, you will immediately realize how well the hired SEO expert is doing his job.

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