Kseniya I. Content Marketing Expert

How to create quote posts that go viral on Instagram

Thanks to their short and blunt nature, Instagram quote posts are more popular than ever. Aside from being aesthetically pleasing, Instagram quote posts can help increase sales, build brand awareness, and build a connection with followers.

Ready to take your quote posts to the next level? We share how to use Instagram quotes effectively, as well as tips on how to maximize engagement.

5 ways to use quote posts on Instagram

From showcasing testimonials to humanizing your brand, Instagram quotes are a powerful tool for attracting followers. Here are five ways to add quote posts to your content strategy:

1. Share inspirational and motivational quotes. Quote posts can be a powerful way to connect with your followers on an emotional level. Inspirational quote posts are a great way to cheer up your followers and create a human connection.

2. Publication of customer reviews about the product. Another effective way to use Instagram quotes is to showcase testimonials. Not only does this showcase your products and services, but it can also be a fun way to express gratitude to loyal customers and followers. One of the most popular ways to do this is to pull reviews from Facebook or Instagram DMs. Testimonials are not only useful for showcasing your products and services, they can also help convey your brand's personality.

3. Provide information. Instagram quotes are the perfect format for easily conveying information, whether it's statistics, key facts, or brand statements. They provide an easy way to grab users' attention and share information in a digestible way.

4. Use sound bites. Instagram quotes are also effective for showcasing new content you'd like to promote, generating buzz and anticipation. For example, a strong line from an article, review, podcast episode, or video interview gives your followers an idea of ​​what's coming next. In turn, this can lead to increased sales and website traffic by going to the source in the title. You can also use this strategy to repurpose old content that you want to revive.

5. Let your audience fill in the blanks. Brands and businesses use quote posts to stimulate conversations with their followers and drive engagement in the comment section. Not only does this help build a community around the brand, but it also allows for conversations that the company can also use when planning their future content.

4 tips to increase post engagement with quotes

Now that you know what to do with Instagram quote posts, here are four ways to maximize their engagement:

1. Create posts with quotes that match your brand aesthetic. Your Instagram feed is able to visually convey your brand's personality and values ​​in seconds the key to converting visitors into followers. By designing quote posts to match the aesthetic of your Instagram feed, you ensure that your brand remains strong and coherent.

2. Add a call to action. Adding a strong call to action (CTA) to your Instagram quote post can help increase engagement by encouraging users to engage with your content. Once you've captured the user's attention with a beautiful quote post, encourage them to take action to achieve your marketing goals, whether it's increasing sales, getting new subscribers, driving traffic to your website, or boosting post engagement. For example, your call to action might be in the form of a question, an invitation to subscribe to a newsletter, or a call to visit your bio link.

3. Turn on hashtags. Adding hashtags to your Instagram captions is still one of the most effective ways to get more attention and engagement on your posts. Adding hashtags to the title of the quote post not only fuels the search results on the Instagram Explore page, but it also triggers the Instagram algorithm to categorize your content and serve it to the most interested people. Just make sure your hashtags are relevant to your post and your brand in general.

4. Consider different formats. You can use different formats like carousel posts and Instagram reels to make your quote posts stand out. Both of these formats are more interactive than a static image and can help draw more attention to your content. Thanks to the multi-card format, carousel posts are perfect for showcasing a range of products, statistics, reviews, and, you guessed it, quote posts. By inviting users to scroll through your slides, you are actively encouraging them to interact with your brand and content.

Instagram Reels is another way to add flair to your quote posts. With the versatility of the Reels video format, there are countless ways to overlay inspirational or educational quotes on your video.

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