George S. SEO Expert

How to embed keywords on a website page for successful SEO

The high position of the site in the search results is the result of the great work of the webmaster. There are hundreds of factors that determine whether a resource deserves to be in the top ten. Search engines evaluate layout, usability, engine and server performance, content quality, navigation system, linking, user behavior on the site, volume and quality of external links.

Within the framework of this article, we will dwell in more detail on the aspect in which resource owners most often make mistakes. We will talk about the principles of using keywords on the website pages and such a concept as "search query relevance".

What is the relevance? In simple terms, this is the compliance of the promoted page with the user's expectations, the ability to provide a solution to the problem. Relevance is determined on the basis of occurrence of the keyword in the page content, as well as the content, length and formatting of the text. Search robots calculate the relevance level of a document based on the following signals:

1. The presence of the keyword in the title of the page (Title).

It is allowed to enter the "key" in exact correspondence, for example, "Production of wooden interior doors", or word forms - "We produce and install interior doors made of solid wood." How it will be better in your particular case is a question that can be answered after analyzing the pages of competitors in the TOP10 for this query. Look at the Title of the SERP leaders, evaluate which occurrence options prevail.

2. The presence of a keyword in the title of the page text (H1).

The heading of the text part of the document should have a natural appearance, as if it were the title of a book chapter. Therefore, in H1, the search query most often undergoes morphological changes, for example, "How interior doors are made of wood: a tour of production."

3. Entering the key into the CNC.

The URL of the page should be set in a CNC format (human friendly) that is understandable to the user who received the link to the page. For example, in this form:

https://dunlimited.sg/blog/dealing-with-terminology-in-marketing

4. Keys in meta Keywords and Description.

The Keywords tag is controversial, with many questioning whether its content is respected by search engines. But the Description meta is important in determining relevance, in addition, the text in this tag is broadcast in the search results snippet. The more specific the search query is in the Description, the better. The length of the text varies from 150 to 250 characters with spaces. Spam is not allowed, the text should be as natural and selling as possible, such as “We offer wholesale and retail doors made of wood, the quality of which delights our customers. You can see the production process with your own eyes…”.

5. The use of the keywords in the text of the page.

It is recommended to optimize one document for one search query, which will provide it with higher relevance. The density of the occurrence of the word and the size of the text on the page are at the level of top competitors. Don't forget to format your text with lists, paragraphs, subheadings, and other available techniques.

A paragraph with the exact occurrence of a keyword is better to move higher towards the top of the page. In other cases, you can use methods of diluting occurrences, whether they are synonyms, word forms, the transition of words from one part of speech to another, the reverse order of words, the addition of additional words or their possible combinations. This will make the text relevant, but at the same time as natural and interesting to read as possible. You can highlight a keyword several times in the text using the Strong and Em tags.

6. Image optimization.

Pictures are also a part of the document that is evaluated by robots. It is important to ensure that the keyword is included in the alt and title attributes of the image, including the title of the uploaded file itself.. We remember such a concept as “spaminess” of a document and the possible “punishment'' of search engines for such a practice in the form of filtering.

How to check if a page is relevant to a query?

The first option is to manually review a few pages of your website. The problem is that this is quite lengthy and requires breaking into the site's service directives. The second way is to conduct an express check using automatic analyzer services. And the third is to order an expert SEO audit of the website.

So, the relevance of the page is an indicator that cannot be ignored. It should be remembered that a successful site is made up of many pieces of the puzzle, and it is important to work on each of them in order to earn recognition from users and win the TOPs of search engines.

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