Vladislav L. Digital Audio Marketer

Music for a shoe store

Background music for a shoe store is as important an element of retail branding as storeroom design, merchandising, or lighting. Musical accompaniment contributes greatly to creating the necessary environment, creates first impression and motivates customers to buy, increasing the number of sales and turnover. High-quality and pleasant musical background has an emotional impact on the customer, giving him confidence that "this pair of shoes" suits him. We form a playlist individually for each store, depending on the format and price segment, taking into account the target audience and traffic dynamics during the day. Furthermore, we consider the seasonality of sales, when music serves as an additional incentive to boost the number of purchases.