Vladislav L. Digital Audio Marketer

Music for cafes

A long time ago…

We like to approach an issue from a distance. And this article is no exception. Historically, human meals have often been accompanied by music. Starting from folk songs around the fire, where travelers shared bread and sang their stories to each other, ending with the royal court, where a buffoon, a troubadour, a bard, a minstrel, a skald - whatever they were called depending on geographic location and era.

Inns, taverns,, in other words, medieval cafes, also included music in the list of services provided to visitors. Even then it was an important commercial tool. Imagine yourself as a traveler who spent more than one day on the road, for a long time did not hold anything in his mouth except water and crackers, and heard nothing but the hoot of an owl and the rustle of leaves. The human voice and music in the cafe, accompanying a delicious hearty meal, will be like honey to your soul. The owners of the taverns understood this very well and did not skimp on the musicians' fees.

The current age and the past

Now let's get back to modern days. The situation has not changed much. Music for cafes is still an important component that directly affects both the image and style of the establishment, and its revenue.

However, over time, the use of music in bars and cafes has acquired nuances of various kinds: from technological to regulatory. And this applies to both live performances and the use of media recorded music or online music. Live performances are a different story, with their own set of benefits and drawbacks. And perhaps we'll talk about it later. Now, at the top of our article, we have the finished product - music for a cafe, which you can easily download and play. And, indeed, we shall now discuss on which grounds and in which situations this can be done. It all depends on how much importance you place on your musical image, as well as how closely your business, audience, and music are connected.

Came - ate - left

This category contains establishments that do not claim to be important, but rather serve as a "transit stop" for visitors to quench the hunger. These are small roadside cafes

In fifty percent of cases, a person who came here once will never return. The owners of such establishments are aware that the background music in their cafe is really the background music, that in fact, it does not play any role - it will not attract a visitor, and it will not particularly scare away. The customer flow is high anyway.

Therefore, old tracks, favorite compositions from the hosts' playlists and, of course, the radio are used here. In this case, talking about the creation of a musical concept, the purchase, and even more so the recording of exclusive musical content, is at least inappropriate.

Conceptual approach

Places that rely on a certain segment of the audience are the main category of dining establishments for which correct musical positioning with the high-quality and legal content is important.

Here, the music playing in the cafe should play several roles:

— to be an addition to the general image of the place;

— to participate in the creation and maintaining of the right atmosphere;

— to meet the tastes and expectations of the target audience;

— to help increase the customers base;

— and, as a result, to be an effective business tool, increasing the venue’s profits.

How to achieve this harmony and good results? In fact, there is no great secret here. There are, perhaps, three basic rules that we never get tired of repeating:

Seek help from professionals. Hire art or music directors who have connections, experience and authority in the musical environment. With a professional staff, the investment will pay off.

Use unique and legal content. It can be ordered from media companies that control all legal nuances, respect the copyrights of artists and record companies, and thus save you from problems with legal fines and issues with regulatory bodies.

Before ordering a playlist, you can listen to the music you choose for your business online, express your wishes and get a preliminary calculation.

Observe your target audience and listen to it. In general, one may simply navigate and adapt to today's audience within the framework of one musical direction. However, there is no need to go extreme. Dramatically changing lounge music in your cafe from jazz to hard rock is not the best idea.

Mods

Cities are teeming with techno-sounding wineries, reggae-filled ice-cream booths, house-dancing taco bars, and a variety of other modern catering

You can hype on anything, hitting the stream, being at the right time in the right place, simply putting on unexpected music in some cafe, thus shaping its subsequent style and destiny. As a conclusion, whatever the case may be, each business is unique. There is no universal success recipe here. Remember that the most important thing is to enjoy your job and music.

Get a free Digital Audio Marketing consultation