George S. SEO Expert

SEO Audit as the Foundation of Effective Website Promotion

High-quality content and competent website promotion is the key to future success. But, despite the efforts made and the money invested, even small mistakes or shortcomings can spoil the overall impression that will lead to a decrease of conversion rate, as well as the inability to achieve the desired results. SEO audit will help to avoid this - a comprehensive analysis of indicators that will demonstrate the relevance of the chosen promotion strategy, becoming the basis for further optimization of the resource.

Why Do You Need Website Analysis?

To understand the expediency of certain actions and to set the vector for the website development, a constant monitoring of all indicators is inevitable. A comprehensive check is needed in the following cases:

Users visit the pages, but the percentage of orders is minimal. The reason is often hidden in slow downloads, an inconvenient order form, or other technical issues that send potential customers to competitors.

You need to evaluate the progress. Effectiveness of promotion should be based on detailed statistics that clearly demonstrates the actions of visitors, and also makes it possible to assess the loyalty of search engines.

Launching an advertising campaign. The cost of Google Ads, if properly configured, will pay off in full, but for this you need to initially eliminate the existing errors.

SEO audits should be carried out regularly. Constant monitoring of indicators, and instant reaction to changes will help maintain the popularity of the resource, receiving a stable response from customers.

Internal SEO Audit

Website analysis is a task for a whole team of marketers, designers, SEO experts. Careful study and optimization of published texts or graphic materials, working out shortcomings, eliminating errors, and filling the resource with useful expert information are the basic tasks that the marketing team faces. Search algorithms are constantly improving, so you need to constantly "keep abreast", staying in trend and optimizing the resource in accordance with algorithm updates and current trends. A comprehensive internal audit will reveal the following errors:

- Lack of keywords in the Title or Description, too long or too short meta tags;

- Incorrect hierarchy of headings on the page, which will affect the perception of information by users and the assessment of the quality of content by search algorithms;

- Low uniqueness of materials published on the site;

Excessive or insufficient use of queries, errors in the compilation of the semantic core lead to sanctions from search engines. Specialists will analyze the technical part, semantics, and other characteristics, which will make it possible to compile the most detailed report, describing in detail all the shortcomings, as well as providing recommendations for eliminating errors. It is important to understand that internal audit is mainly an assessment of the level of user satisfaction, which indicates the demand for goods or services sold. The quality of content and adherence to basic requirements play a key role in this matter, which is why constant monitoring of indicators is crucial.

External SEO Audit

Website analysis includes checking information directly on the resource pages, identifying technical errors as well as:

Outbound Links - It is important to only link to high-quality topical content, avoiding portals with a bad reputation.

Backlinks - the role of this indicator in the promotion is gradually decreasing, but you should not completely discount it. Therefore, link building is still relevant, the main thing is that high-quality resources that are relevant to the topic link to the site.

Competitor pages - you need to highlight the main "rivals" in the chosen industry, as well as analyze the strengths and weaknesses of other resources working in the same direction in order to improve your own performance using someone else's example.

An external SEO audit is a check of parameters that affect search engine rankings. It is essential for users to easily find the information they need among hundreds of identical pages on the web. In order to take a leading position, you need to analyze and check every detail, make sure that the right promotion strategy is chosen and no critical mistakes are made at any of the stages.

Site SEO Audit Results

Self-checking is often meaningless - you need to study the smallest details using specialized tools and services for this purpose. You can try to conduct a deep analysis on your own, although the main thing is not only to identify shortcomings, but also to get recommendations, as well as assistance in eliminating them. Based on the generated report, experts will help:

- Improve the position of the resource in the search results;

- Attract and retain users on the website;

- Fill the pages with high-quality content;

- Increase download speed;

- Create a semantic core.

The cost and timing of the audit are calculated based at least on the number of pages, the subject and characteristics of the website. Analysis should be carried out regularly in order to consistently get the maximum profit, maintaining the interest of users and creating comfortable conditions for studying the information provided, selecting goods and placing orders.

Get an SEO Analysis for your website as a bonus