Kseniya I. Content Marketing Expert

SMM goals for businesses and entrepreneurs

Let's look at entrepreneurs. What do they think about the role of SMM in their business strategy? What are the main goals set for the performers for implementation?

Business ideas about social networks as a promotion channel may vary. Let's turn to classic marketing. SMM, as part of the marketing ecosystem, involves setting the following goals:

1. Formation of a community of loyal users as part of PR and work on the company's branding.

2. Attracting additional traffic to the website.

3. Getting fast feedback from the consumer.

As you understand, it is impossible to single out a separate goal and work in only one direction. One way or another, they are intertwined. This can be seen in the examples given by major brands.

Social media opportunities for business

Let's move from global goals to a description of specific tasks. By implementing SMM, you can identify clear actions that help promote your business:

Attracting additional traffic to the site.

Finding potential customers who are more likely to use a service or product. Calculation of the cost of interaction, analysis of user behavior in the sales funnel.

Getting fast feedback from the consumer.

SMM has a good potential to reach a wide audience. It is convenient to leave feedback and impressions about the interaction on social networks with brands.

Work on reputation management and tracking brand mentions.

In social networks, customers share their experience of using products. This does not always require additional incentives from the brand. If your product is that good (or bad!) - a person may want to share their opinion about it with friends/colleagues/community. It is important for a company to track the temperature of mentions, the colder the community is set, the harder it is to sell / get followers.

First of all, reputation is important for beginners and startups. Those with small advertising budgets should also beware. It is very easy to spoil the impression with poor-quality service, and there may not be funds to restore the company's image.

Formation of demand for the product using SMM analytics.

Studying the consumer portrait, analyzing the pain points and insights of the audience through social media surveys and participating in discussions will help the quality department and the marketing department to see the weaknesses of the product and improve them.

Content policy, the nature of user-generated content, real customer reviews show the true face of the brand in social networks.

And all this must be learned to control. Therefore, only after setting goals and objectives, you will start to prescribe strategies on your own or with the help of specialists, set KPIs, calculate the performance of indicators for specific metrics, write content plans, create content and drive traffic.

SMM is a multifaceted, diverse work that includes many areas for implementation. But is the game worth the candle? Let's try to understand how to determine that you and your brand need a presence on social networks.

Get an audit of your social media account as a bonus