George S. SEO Expert

The website is in the top, but traffic is not growing, why?

There are times when you are actively working on SEO, yet website traffic does not increase. Some people might believe that all investments should be made in advertising campaigns and that search promotion is ineffective. The project's entire budget is subsequently consumed by advertising, making the venture unprofitable. SEO promotion is still working just as well. Just because faults can happen throughout the optimization process does not mean that site traffic will not increase. Let's identify potential problems and solutions.

1. Narrow specific niche

The entire target audience is collected and familiar with websites that are in the TOP-10 or even TOP-3. This can be observed in narrow thematic niches with limited supply and demand. In this case, we are talking about specific products and / or information that may be of interest to a small number of consumers. What to do:

- improve the quality of content, becoming the information flagship of the direction;

- launch an advertising campaign to promote products and create demand;

- expand the range of goods/services;

- optimize additional low-frequency requests.

When doing business in a narrow niche, it is important to study the target audience as deeply as possible in order to quickly respond to the slightest changes in interests and needs.

2. Seasonality

Sites related to seasonal goods or information (snowboarding products, tourism, gardening, etc.) cannot be at the peak of traffic throughout the year. This is a given that must be taken into account in planning. It is possible to assess the seasonality of demand during the analysis of requests, taking into account the time factor. What to do:

- allocate the project budget and plan for making a profit for the year, taking into account seasonality;

- start preparing for the season in advance;

- strive to cover all possible low-frequency requests;

- during the recession of seasonality, create newsworthy events to increase activity.

In addition to the content of the site, social networks work well. With their help, you can periodically warm up interest in a temporarily frozen topic.

3. Unattractive snippet

The appearance of a link to a page in search results is always important. It can become an excellent tool for competing for traffic with other companies in the TOP-10, when the struggle is literally for every visitor. The snippet should:

- be as informative as possible;

- already from the first words to answer the question or problem of the user;

- contain special characters and/or emoji;

- motivate to go to the site with calls to action;

- differ from the competitors in appearance.

A high-quality snippet attracts the attention of users, which means it causes an increase in traffic.

4. Poor semantics

One of the main reasons why website traffic is growing very slowly is that only few search queries are optimized. This may be due to the wrong approach to the formation of the semantic core, when the optimizer selects only the highest frequency keywords, ignoring the middle and low frequencies. What to do:

- analyze user requests on the topic;

- supplement the semantic core with as many target queries as possible, including medium- and low-frequency queries;

- review existing pages of the site and, if possible, supplement them with optimized content;

- conduct regular work on filling the sites and creating new pages for new requests.

To optimize the website, you need to use as many keywords as possible - not hundreds, but thousands and even hundreds of thousands.

5. Insufficient work on brand promotion

A brand is an excellent promotional tool, positively influencing recognition and trust. Often, users are looking for a proven brand or company name that is one way or another heard. This must be taken into account not only when compiling a semantic core, but also in an advertising campaign. What to do:

- supplement SEO with high-quality advertising, in particular, catchy banners;

- create useful videos about the brand or on behalf of it;

- launch blogs / video blogs on various resources;

- pay attention to thematic sites, publishing information about the brand;

- increase activity in social networks. Users are more likely to give preference to familiar brands that come into view in various sources of information.

In the case when site traffic does not grow, the fault is made in the process of optimization of errors or shortcomings. Finding and correcting them, you will definitely achieve your goal.

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