Tips for creating a landing page
The headline of the page communicates the main idea - the value of the proposition. An effective landing page design is a good headline.
Leave the excessive creativity to the art installations. Clarity, simple navigation and nothing superfluous. The motto of the designer of the landing page is "short and sweeter." For example, users hate pop-ups.
Linking to the campaign
Do not send the user to the home page of the site, show him immediately the product he was looking for. This approach not only improves conversion rates, but also saves the advertising budget.
Make a video about the benefits of your product, especially if you're selling something harder than a hamburger. According to YouTube, the average user spends about 15 seconds on a video. It's better if the video is of good quality and doesn't "weigh down" the page. Cartoon videos and infographics work well.
Focus on the user
We all love to be talked about, but other people's bragging rights we love not so much. Explain the benefits to the visitor. Show exactly how you will help.
Fewer exit points
Limit "escape attempts." It's a matter of courtesy to leave the door open and not make you agonize with scrolling and "back" buttons, especially in mobile versions. But be careful: fix the visitor's attention on your offer. Make a minimum of links.
Do not chase the size
The right landing page contains exactly enough information to interest the visitor. The narrower the targeting, the higher the chance that the user will click on the cherished CTA (call to action) button.
How can you promise quality if you use bad images? Forget about free stock images. Beautiful images are like good expensive clothes, they should leave a long lasting impression.
Simplicity of action
Don't hide CTA forms and buttons. Allow the visitor to make a decision at any time. Place these elements all over the page - without being obtrusive, but so that they are always at hand.
The right colors
Research how colors affect people and what associations they evoke. Relate to your target audience. The right colors increase the conversion rate of a landing page.
Feedback is the key to trust. The opinion of those who use the product is important for 70% of people.
Mobile traffic can double conversion rates. And now accounts for up to 60-80% in some niches. Adapt your landing page for cell phones and tablets.
Say "thank you"
The user has taken a targeted action. Thank him. And at the same time offer related products or services. Politeness and increased conversions in one package.
If the landing page takes a long time to load, users will not wait and will go to the competitors. The result - empty clicks, loss of targeted traffic. A good landing is a "light" landing.
Imperceptible at first glance little things create a working landing page and its impeccable design.