George S. SEO Expert

Top 5 SEO trends in 2022

Trend 1

Page experience is projected to receive more attention as a result of user experience focus. Last year, it was revealed that what had previously only been presumed by optimizers and not publicly acknowledged by the system's designers had a more substantial influence in the creation of the issuance. In 2022, the importance of behavioral elements will continue to rise in Google's Page Experience algorithm. Users and optimizers may have already observed how it affects mobile search results. Computers will be the focus this year. The importance of metrics including page loading time, visitor data security, usability quality, and overall user experience will rise starting 2022.

Updates that are required include: site optimization, paying close attention to the indicators of the Core Web Vitals (LCP, FID, and CLS), about which we have already spoken in more detail; conversion of all pages from HTTP to HTTPS; scanning for malware and viruses and removing them; removal of intrusive elements, particularly advertising blocks; and mobile device adaptation.

Trend 2

Developers of search engines minimize the level of effect of links on the positions of sites in the problem by rejecting outmoded techniques of getting backlinks. However, the link profile is still a significant factor in how websites are ranked. According to all experts, this hierarchy will persist in the years to come, and backlinks will add more significant advantages to the website. However, the standards for link quality are becoming more stringent. Evaluation of donor sites is a step in external optimization that is becoming more crucial. It merits the most consideration and time possible.

A single link from a reputable website that is among the industry leaders and has the visitors' trust is more beneficial than a few dozen backlinks placed on unknown or suspect websites. The latter's preference may be the cause of going under Google filters. Actions that must be taken include: carefully examining donor sites; choosing only reputable websites with high traffic rates that cover related subjects for link placement; and producing fascinating and practical material that encourages users to share it.

Trend 3

Information for people. Developers are enhancing search robot performance by giving them new abilities to assess the quality of texts. The degree of relevance is assessed by the relationship of the content on the website to the intents of the user submitting a query in the search field, not just by the presence of a key phrase in the text. Search robots frequently struggle to understand the user's intent, or the task they assign to the system. The development of the MUM and LaMDA ranking algorithms continues to use artificial intelligence technologies. The soon-to-be-released MUM technology is intended for the most precise interpretation of movies, photos, and words. There are 75 languages presently supported.

Designed to comprehend the user's emotions, abstractions, and intents by carefully examining their request and the context of the suggested content selections. LaMDA is a Google machine learning tool that enables you to have conversations with users depending on the data you give them. The development of content analysis technology demonstrates that in 2022, high-quality texts, photos, and videos will continue to play a significant part in SEO promotion. Making the material more accurate and informative; removing pages that are not helpful to the target audience; and optimizing the content for infrequent (conversational) searches are all necessary steps.

Trend 4

The amount of material on the page should be increased. Long, in-depth articles with information that is engaging, significant, practical, and well-written encourage readers to share the content with their friends. Longreads will be more frequently discovered at the top of search engine results pages in 2022. In the case of good quality material, voluminous texts will, in general, be more advantageous to the owner of an Internet project than texts of medium or small capacity. Utilizing technologies that make it simpler for readers to understand the content is crucial when working with lengthy texts. Necessary actions: breakdown of the text into semantic paragraphs; addition of subheadings that reveal the essence of the text segment; use of formatting and bulleted lists; addition of illustrating and simplifying understanding of graphic objects (photos, diagrams, infographics, videos).

Trend 5

Updating Content It is necessary to update articles with time-sensitive topics. If not, they rapidly become irrelevant and drop in the search results. Google favors pages published later by selecting the most pertinent content at the user's request. Not just news and reviews of new products need to be updated. All site texts need to be updated on occasion. By doing this, you may demonstrate to search engines that you are updating and developing the site. As a result, they'll check the website more frequently, visit it more regularly, and, in the event of any improvements, give it a higher rating. Actions that must be taken include updating information to reflect the most recent developments in the topic or industry, adding graphics, and optimizing texts for newly discovered or overlooked information.

Search engines are more favorable to Internet projects where regular work is being done to improve (including updating) content, which has a positive effect on promotion.

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