Rustam K. Lead Designer

Top 8 logo trends 2022

Logo design trends in 2022 will simply keep up with other areas of design. Your logo is an important link in your trading machine, and the design says not only who you are, but also how you do it. Whether you're considering starting a new business, rebranding an old one, or simply updating your old logo, these latest trends will keep you talking and inspire you to move into the future with confidence.

1. Design of 3D and isometric logos

2022 will be a real bonanza in the design world. The perfect way to add depth to your logo and therefore depth to your business. If you already have a logo, adding shading, highlights, and shadows can immediately transform it into a modern, cutting-edge design without losing the essence that you spent years getting into the public's mind. If you're looking for a brand new design, this is the logo design trend that's sure to tick all the creative boxes. So much variety, so many variations, so many great logo designs.

2. Ink style logos

Wow. A brilliant new trend in logo design that we are sure will catch on. From the most intricate dashed lines with incredible detail to stylized captions and even more almost graphic images, Ink style drawings will make you step back and admire. Of course, this alone is enough for the success of the logo. Add to that an unlined ink style like freehand drawing, an emphasis on detail, an emphasis on quality, a personality that you can almost smell, and you're on your way.

3. Wordmark logo design

Wordmark is a design concept where only your brand name is used in the logo but using your own stylized font. Font design is big news, and it always pushes the boundaries. Combining your brand with this design concept in 2022 will be a logo design trend that you will see over and over again. Why? Because a well-designed wordmark does its job with confidence, conciseness, and hassle-free, it can be used anywhere and on anything, and is ultimately remarkably recognizable. And cool, let's not forget that getting the job done is one thing, and getting the job done while the cool water drips is even better.

4. Logo design inspired by nature

It has always been a reliable source of inspiration for certain nature-related brands, but this 2022 design trend will grow and spread like weeds in your garden after rain. A nature-inspired logo design will give you a sense of calm and harmony, a much-needed breath of fresh air, a sense of new growth and new beginnings. Could the design concept be more appropriate? Walk through the forests below and smile.

5. Classic black and white logo design

Classic black and white design never goes away. If you continue to support the winners, you will not change the strategy. Straight and stylish yet moving forward with modern cool effects. A big player in 2022 logo design trends will be this design dad's low fuss/maximum impact style, providing a brilliant base for experimenting with other new styles and techniques such as animation and 3D.

6. Bright colors in logo design

Bright, catchy, bold and brassy – crazy colors and crazy color combinations are a surefire way for a logo to have the instant impact you want, and this 2022 logo design trend doesn’t make any difference in that regard. One way to stand out from the crowd is to blow away the cobwebs of old color standards and spread the word.

7. Mascot in logo design

The top tip for this year logo design is to include a mascot. Using the latest techniques and styles, designers are reinventing their characters more and more, we are no longer talking about 2D teddy bears. The bonus is the personification of the brand, the connection with the audience and the growing flexibility of using your character. Plain posters, signs, static ads are fine, but moving to animations, promotional videos, micro-animations, social media, etc. opens up more and more opportunities for multi-purpose, multi-dimensional uses for your logo. To see exactly what can be done, check out the following super smart creation.

8. Gradients in logo design

Like 3D, gradient coloring adds depth and tangible quality to your logo design, creating instant interest and dynamic quality. Small details matter, and your brand colors make an impact. This design trend allows you to focus on color, hold the viewer, move from one element to the next, yet always maintain the instantly recognizable quality that all the best logos require.

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