Dmitriy К. Google Ad Expert

What is Google Ads

Google ADS is a specialized system for placing contextual advertising on the page of the Google search engine and on the partner sites of the contextual ad network (CAN). You can choose on your own where to show your advertisements, see what is their effectiveness and what budget to allocate on them.

Search advertising in Google Ads

Advertising ads in the Google search engine can be placed over the search results, under them or from the side of them.

Ads with a high rating are displayed in the upper portion of the first page, above the search results. It is based on the cost per click and the keyword quality indicator. Your ad will appear in a higher position the higher the rating. There can be up to four adverts here.

Up to three advertisements are placed in the lower part of the page.

Advertising on partner sites of the contextual ad network (CAN)

CAN is a group of partner sites on which Google Ads announcements are shown. The CAN includes YouTube, Blogger and Gmail, etc.

With the help of CAN, you can attract new customers, contact the audience at several stages of the purchase cycle. For example, if a person wants to learn how to photograph and read various articles on how to do this, your advertisement of cameras can catch his eye and interest him. Perhaps he will opt for your offer.

In the context ad network, you can choose specific sites, pages of sites, as well as an audience that you want to show advertisements.

You can use various ads: text, graphic (photos, drawings and other images), multimedia (ads containing animation), video format and many others.

If you show advertising on partner pages, this will help expand the audience coverage, make a stronger impression on potential customers. This will increase the sales and recognition of the brand.

What is Google Ads remarketing

You can also advertise goods and services to those users who have already visited your site and have performed any actions on it. This technology is called remarketing. For example, if the user visited your site, but did not make a purchase, you can show him advertisements on other websites, in mobile applications and in searching for Google. Thus, remarketing allows you to re -contact the audience with which you have already interacted, and remind it of your product.

The benefits of Google Ads

Google Ads help to show advertisements to those users who are already looking for similar goods or services in the Google search engine, or view sites related to the field of your business. Advertising can also be shown on the sites of Google and its partners.

You yourself choose exactly where to show advertising: on any specific sites, in a particular country, a city, or even users of individual districts, streets.

You control the budget. Pay not for shows of ads, but for clicks, that is, payment occurs when the user presses on your ad. Google Ads offers betting options. There is no mandatory minimum cost. You can always find out how effective your ads are and use this information in the future.

You can analyze the effectiveness of the advertising campaign with the help of reports and understand where new customers come from, who they are, etc. In the Google Ads interface you will find tools that will improve your advertisements and increase the influx of customers.

Advertising in the search for Google, CAn and the use of remarketing will increase the audience and the likelihood that the user will perform the target action. Choose the most profitable ads and score unsuccessful to analyze the effectiveness of your advertising. To do this, use analytics systems, for example, Google Analytics.

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