Dmitriy N. Full-Stack Developer

Why is WordPress so popular?

The site management system WordPress is currently among the most popular CMS in the world. To understand why this platform is so indispensable, and how to use it profitably, it is necessary to study its features and benefits.

What is WordPress?

The effective operation of any modern website requires a good engine, which will ensure the website's safe and smooth operation. CMS WordPress is a data management system for the websites, which is chosen by thousands of developers for its simplicity and accessibility. To explain even more simply, it is a system on which you can easily and quickly create a website.

The platform is ideal for creating blogs, as well as any other types of online resources: a website, corporate portal, online store, etc. Extensive functionality and many additional options help developers and designers create resources that will meet all modern requirements and wishes of customers.

Using this engine, you can create new pages, choose the theme design, add or delete entries, upload to the site any other informational content (video, photos, audio, etc.). In WordPress you can run a site of any type and level of complexity in a short period of time. The engine is suitable for web resources for individuals and small business owners, as well as corporate portals for large companies and corporations.

Even beginners can create a website with this system. It allows anyone to run and develop their business in the network.

Speaking of the engine, it should be noted here that it is available in both paid and free versions. Which gives individuals a unique opportunity to create their own resource on the Internet for free. If necessary, you can purchase paid templates, design themes or plugins to improve your website. These options are often used by developers who create portals for large companies that need a more professional and serious website.

Why is WordPress so popular?

Statistics says that every third website on the Internet is made on WP. Such a great popularity the engine received for its accessibility. The possibility of free development attracts a large number of people, especially those who want to create a site for themselves.

Another reason for the popularity of the platform around the world is the ease of working with it. The engine allows you to quickly and easily run standard websites, while applying a minimum of effort to create them. Anyone can master it and understand the functionality.

The simplicity of working with WordPress consists also in the possibility to refine the functionality or change the appearance of a resource by installing special plug-ins and themes. This is done quite simply. You just need to choose the plugin or design theme from the list of available and install it on your site.

Advantages of WordPress over other CMS

What are the advantages of WP? Why is this platform better than others?

Here are the most significant advantages of this CMS:

Accessibility. You could talk about the accessibility of the engine endlessly. After all, no other CMS is so simple and accessible to such a wide range of users. WordPress is a completely free system, which, unlike similar platforms, provides free access to the richest functionality. Thanks to the open source on the platform you can run a resource of any type and complexity. Add new features through the installation of plugins.

Simplicity. As mentioned above, anyone can learn WP. To work with the system, you don't need to know how to write code or edit it. It's enough to understand the admin panel of the engine and its functionality. Which is also done quite simply. If you have questions or any difficulties, you can watch training videos, read thematic articles or go to forums. The platform has a large community of users, so all questions related to its work are constantly discussed online.

The variety of plug-ins. Many different plugins for fine-tuning the functionality of a website are also an important advantage of WordPress. They allow the developer not to get into the code, and easily make changes to the site by installing the necessary plugin. There are more than 60,000 plugins in the official directory of the platform. That allows site owners to add absolutely any functionality to their resources. Some plugins are available for free, while others can be aesily purchased.

The variety of design themes. With the themes you can change the design of the site at any time. This does not require additional charges from developers, all the necessary manipulations to change the design is easy to do yourself. The catalog of the platform presents themes for every taste. With their help, you can not only change the design, but also automatically adapt the website to different devices.

Adaptive layout. Modern websites must have a responsive layout for mobile devices. In other words, it should be beautifully displayed not only on the computer screen, but also on the screens of tablets and smartphones. In Wordpress, adaptive layout is provided in the basic version. That also frees the owners of web resources from unnecessary work and involvement of third-party specialists.

The advantages of the platform are numerous. Thanks to them and other advantages over other CMS platforms WP takes a leading position in all ratings.

The capabilities of WordPress

Initially, the platform was designed to create blogs. But over time, it has expanded the range of features for users. Today, this CMS helps entrepreneurs to achieve various business goals and get a steady income.

The platform provides many opportunities for those who plan to use it to develop their business:

Customer interaction tools. With the help of plugins owners of online stores can create a newsletter for customers about the new products and promotions. CRM-systems are responsible for such functions, which include feedback forms and ticketing systems in addition to e-mailing.

Plug-ins for evaluating user behavior. This tool is very useful for evaluating the effectiveness of a website. You can use it to identify weaknesses and improve them. To use maps of the site requires the installation of special plugins.

Creation of "closed zones". This feature provides differentiation of access to information for registered and unregistered users. By installing a plugin, you can open access to certain content only to registered visitors. In this way you can encourage new visitors to register on the site.

Conversion Analysis. On WordPress, you can not only run a web resource for business, but also to analyze its performance and efficiency with special plugins for analytics.

With the help of WordPress you can create large online stores, and portals for the media or bulletin boards. All these resources are perfectly monetized and bring the owners a good income.

How to build a site on WordPress from scratch

Starting a website on WP from scratch is super easy. It only takes a few steps to create a site on WordPress. There are many options on how to do this. Let's look at one of the algorithms:

Registering a domain name and purchasing hosting. By the domain name, users will search for your site. Web hosting will store all the necessary files. First, you need to pick up a domain. It can be selected and bought at specialized portals. After that, you need to add hosting services. Then it is necessary to pay for the services and activate them.

Installing the CMS on the server. The installation process can be either manual or automatic. After installation it is necessary to go to the login page of WP, set a login and password.

Choosing a theme for the design. The platform offers many different themes from which you can easily choose the best one.

Placing content on the site. Once the site design is chosen, you can put the information on it. Add entries can be either in the admin panel or with the help of special programs. Add pages through an administrative panel in the page editor.

Setting pages. After adding pages and information on them, you can go to the configuration of a static home page, change the name and slogan of the site and create a main menu. All these actions are performed in the "Settings" admin panel.

Installing additional plug-ins. To add new functionality, just select the desired plugin and install it.

Conclusion

To sum it up, we can say that WP is one of the most effective and the most accessible systems for site management. It can be used both by owners of personal websites and blogs, and large companies for corporate portals and other large-scale web resources.

Developing a website for personal use can be quick and easy, using free templates. For larger resources it is better to buy high-quality paid templates or request the help of professional agencies.