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Using Color to Confuse and to Prevent Unwanted Actions

A work can be effectively and efficiently completed by using color as a direction indicator. Imagine a white background with a red "Read More"

The Reptilian Brain: Emotion and Design

Although the human brain has evolved to give us capacities that are much above those of other animals, this does not indicate that our motivations ...

Improving Your Content Design Strategy using UX Ideas

Although it's not always the case, content design methods are frequently focused on helping websites convert users into paying customers.

How Brands Are Finding Success in Flipping Tired Stereotypes

Marketing has always enjoyed a stereotype, whether it be of ignorant dads or detail-obsessed Pinterest mums.