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The impact of the economical crisis on marketing

Let’s reveal this topic using an example of the recent COVID crisis. Companies that invest in offline marketing and advertising in an isolated environment...

The advantages of contextual advertising

Contextual advertising is an effective type of advertising aimed at increasing sales and attracting new...

17 principles of successful online store promotion

In this article we’re going to tell you about 17 principles of online store promotion. Of course, each project is different, not every tool is designed...

Dealing with terminology in marketing

A lead is a user who was led to your website, social media page or company by an advertisement and performed a certain action: made an appointment...